Coaching built on training, nutrition and how people actually live

My background is in sports science, personal training, strength and conditioning, sports nutrition and wellness coaching.

I have worked as a personal trainer, a fitness director, and a fitness and wellness professional, including international work in premium cruise environments — among them Norwegian Cruise Line, where I coached guests from around the world and delivered personalised guidance in a high-service setting. These are places where people arrive with very different starting points, very different schedules, and no appetite for a plan that assumes their week is empty.

That is most of what shaped how I coach now. The people who make lasting progress are rarely the ones with the most time or the strictest plan. They are the ones who understood what they were doing and why, and could adjust it when life moved.