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Approach

What coaching focuses on

Not a programme to follow for twelve weeks and then leave behind. The work is aimed at what you still do once nobody is checking.

The stages

Assess, personalize, transform, sustain

  1. Assess

    We start with where you actually are — your routine, your training history, what you eat and what you want to be able to do.

  2. Personalize

    Nutrition and training built around your life, your preferences and your schedule rather than a template.

  3. Transform

    Weekly calls, progress tracking and adjustments as your circumstances and your body change.

  4. Sustain

    The habits and the understanding stay with you, so what you have built holds once the coaching finishes.

What it rests on

Three principles

Evidence-informed decisions

Recommendations follow what the research supports, and where the evidence is genuinely unsettled, you will be told so.

Sustainable habits

The measure of a change is whether it survives a difficult month, not whether it works for a fortnight.

Education and independence

The aim is that you understand your own health well enough to make good decisions without needing to ask.

See whether this fits

Start with a short application about what you are working towards.